Why One-To-Many Communications Will No Longer Cut It

Wrong person. Wrong communication. How many times have you received an email from your favorite retailer promoting a category in which you never shopped or a promotion for services that have nothing to do with your lifestyle? Heightened customer expectations Continue reading

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Coupons and personalization are like PB&J…they just go together

Personalized offers are a must for a successful retailer’s coupon distribution strategy. As you may recall (you know, because you memorize all these awesome posts :-)) I mentioned this trend last year, and it has only grown since then. A Continue reading

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