Profile

I’ve been working with data and how you can use it for marketing since 1995. I am absolutely fascinated with the sheer volume of information that exists and how it can be best manipulated for automation & marketing effectiveness.

My blog is designed to give you information about marketing automation integrated with data for effective direct marketing. I want to make you think about how data can be best used to achieve your sales goals.

Five things you don’t know about me (till you read the list below):

  1. I believe that the fortune cookie you touch first is yours.
  2. I read at least one book a week – including fiction and non-fiction. Just depends on my mood (and I can be moody).
  3. I thought Twitter was silly till I tried it (www.twitter.com/katiek21).
  4. I’m the president at AGS, a Consolidated Graphics Company.
  5. I love hot pink post-it notes.
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