I’ve been working with data and how you can use it for marketing since 1995. I am absolutely fascinated with the sheer volume of information that exists and how it can be best manipulated for automation & marketing effectiveness.
My blog is designed to give you information about marketing automation integrated with data for effective direct marketing. I want to make you think about how data can be best used to achieve your sales goals.
Five things you don’t know about me (till you read the list below):
- I believe that the fortune cookie you touch first is yours.
- I read at least one book a week – including fiction and non-fiction. Just depends on my mood (and I can be moody).
- I thought Twitter was silly till I tried it (www.twitter.com/katiek21).
- I’m the president at AGS, a Consolidated Graphics Company.
- I love hot pink post-it notes.