Getting the Most out of Your Digital Strategy Requires Print

Last month I touched upon direct marketing in my Print is Alive and Well post, so I’m taking a deeper dive into integrating print with online advertising. (And, because, who doesn’t like a little traction on their blog posts?!) It’s Continue reading

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Top 5 Reasons Print is Not Dead

As marketers, we want to save money on various marketing campaigns. And with the rise of email and social media, we think we can run all of our campaigns online, with minimal costs. Right? Wrong. There’s a lot of research Continue reading

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Feed the bears … with coupons?

A bear walks into a store and…well if you were a bear, what would you need? Of course honey and salmon, and then coupons for honey, salmon, chocolate… Wait! Did I just say “coupons for honey” for a bear? Yes Continue reading

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