Can Retail Provide More Value?

It seems like daily we hear another retail store is closing its brick and mortar locations. Yes, there are record numbers of brick-and-mortar store closings. You would think that’s because U.S. shoppers prefer to buy online, interestingly that isn’t always Continue reading

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Top 5 Reasons Print is Not Dead

As marketers, we want to save money on various marketing campaigns. And with the rise of email and social media, we think we can run all of our campaigns online, with minimal costs. Right? Wrong. There’s a lot of research Continue reading

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A multi-channel marketing approach

Mashable reported last year that 72% of consumers prefer an integrated marketing approach, yet some businesses are still hesitant to dive into cross-channel marketing. What is multi-channel marketing? Well, it’s what you probably already think: the practice of using multiple Continue reading

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