No doubt, it’s been a tough year for retailers. Statistics vary depending on the source however I’ve read that between 2016-2017 a combined total of more than 1,360 brick-and-mortar stores will close. Much of those closures are attributed to the Continue reading
Associations are measured on their numbers. If you’re marketing for an association, there are obvious objectives that are top of mind, like gaining new members and retaining current members. Your potential members want to know “What’s in it for me?” Continue reading
I think all of you know by now that I love to read. It’s the best way to keep up with — and stay ahead of — everything going on in my industry/my town/the world. I read as much as Continue reading
I told you I have more to say on MarTech. I literally live and breathe this stuff so this is all super interesting to me. In my experience, marketing professionals often pride themselves on the creative work that they produce, Continue reading
If your marketing isn’t powered by technology, it should be. Unlike any other time in history, companies have the ability to develop – and hone – their marketing strategies based on the data at their fingertips. Marketing has always relied Continue reading
One of my pet peeves (and lord knows I have a few) is that marketers refer to direct mail as dying and ineffective. Yep, it is old school – proof is these post cards I found in my grandma’s postcard Continue reading