I like it when apps and services help make me more productive, and I LOVE it when they improve my life. Startups that make our lives easier are everywhere, and one in particular caught my eye recently (thanks to their Continue reading
Last week I talked about one partnership that can put an end to the channel-focused business model that keeps in-store and online efforts working in silos. Retailers need to embrace new strategies to drive sales and develop an eCommerce strategy Continue reading
No doubt, it’s been a tough year for retailers. Statistics vary depending on the source however I’ve read that between 2016-2017 a combined total of more than 1,360 brick-and-mortar stores will close. Much of those closures are attributed to the Continue reading
If you’re a marketer in the retail space you’re likely to be hyper focused on precisely targeting your key demographics through data. I know you’re collecting data because, well, who doesn’t? Everyone is collecting data but the key is what Continue reading
How do you drive donations in a saturated market where everyone is competing for attention? This is the question that keeps development officers up at night. Unfortunately, most organizations are not lucky enough to be a part of a viral Continue reading
dis·rup·tion disˈrəpSH(ə)n/ noun noun: disruption; plural noun: disruptions definition: disturbance or problems that interrupt an event, activity, or process. In today’s world of decreasing marketing budgets and understaffed departments operating with an, “I need this yesterday” deadline, quick turnaround is Continue reading