Overwhelmed with data and don’t know what to do about it? Don’t be.

If you’re a marketer in the retail space you’re likely to be hyper focused on precisely targeting your key demographics through data. I know you’re collecting data because, well, who doesn’t? Everyone is collecting data but the key is what Continue reading

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The Power of Predictive Analytics

The power of predictive analytics. How’s that for some alliteration? Sometimes I crack myself up (and no one else). How do retailers predict which customers will buy? And when? How much will they spend? What products will they buy? Most Continue reading

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