Loyalty Programs are Important to Younger Audiences

Today’s top brands understand the importance of loyalty programs to current and future customers. Those programs are so important to younger consumers, according to a recent Advertising Age online story on June 3 that states 37 percent of millennial respondents Continue reading

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A multi-channel marketing approach

Mashable reported last year that 72% of consumers prefer an integrated marketing approach, yet some businesses are still hesitant to dive into cross-channel marketing. What is multi-channel marketing? Well, it’s what you probably already think: the practice of using multiple Continue reading

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Top ten questions to ask yourself about your campaign…

There are 10 critical questions (and my 2 cents) to consider for any direct marketing campaign that uses variable data: What is your campaign goal? For instance, what $$ amount do you want to raise, how much product do you Continue reading

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