Why One-To-Many Communications Will No Longer Cut It

Wrong person. Wrong communication. How many times have you received an email from your favorite retailer promoting a category in which you never shopped or a promotion for services that have nothing to do with your lifestyle? Heightened customer expectations Continue reading

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Personalized Marketing + Customer Retention = Customer Success

We’ve all heard that it costs a ton more to acquire a new customer versus retain and upsell your current customers. According to Harvard Business Review, “acquiring a new customer is anywhere from 5 to 25 times more expensive than Continue reading

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